Dear United Way Supporter, Make Change Happen – With these three simple words, United Way reached out to hundreds of thousands of people, like you, during our 2011 Community Campaign.   We invited you to help us achieve priority goals for our community.   Many of you answered the call and we’re almost there. We haven’t closed the books yet, so with

Helping kids grow up great Every week day, Monday through Friday, thousands of children in Ottawa are at one of the eight Boys and Girls Club sites after school. Some are in recreation and sports programs, many in homework clubs, and some even get a nutritious meal before they go home.  They are able to do this thanks in a

This brand is all about change – the good kind Defining the Way Ask yourself this question: “What does the United Way do?” Now hold that thought for a moment. My job as a “brand strategy” guy is to help organizations answer questions like that – to simplify and streamline the stories they tell. I’m that critical outside eye that